The jury of the 48th Key Award & 3rd Radio Key Award, following the examination of the radio adverts entered in the contest, has assigned the Radio Key Award to Green Network Energy for its “Sparambio” spot, under the Transport and Energy category.
The judges of the 48th Key Award & 3rd Radio Key Award have bestowed the Radio Key Award to Green Network Energy for its “Sparambio” spot, under the Transport and Energy category.
Founded in 2003, Green Network is amongst the leading suppliers of energy on Italy’s open market. The company has reached a mutual market position through a high degree of customer retention.
Green Network Energy has moved to the United Kingdom, thereby becoming the first Italian enterprise in the British energy market. Furthermore, in 2012, the company invested its London branch in international trading, which oversees 10 European countries.
Set up in 1988, the Key Award has increasingly become renowned as the highest Italian honour, dedicated to advertising communication. This then triggered the development and success of ‘made in Italy’ in commercials. Moreover, the prize mirrors new advertising forms with a category dedicated to product placement.
The Radio Key Award has now entered its 3rd year of life, focusing on radio advertising. The judges include: newspaper editors, journalists from nation-wide publications, university professors specialising in communication, presidents of trade associations, creative and film directors, and important operators from the field.
The gala was held in Milan on Monday 28th November, at the Elfo Puccini Theatre. Many important personalities from the world of communication, economy and show business attended the event.